PH Ink Products Group President Mehesh Rigosh met
with industry analysts this week in New York to discuss PH's strategies to
keep its "cash cow" ink business profitable. here is some of what Mehesh
shared:
Evaporative Technologies: PH Labs is
working on a new class of inks which evaporate before the cartridge is used.
Since ink cartridges cannot be returned (thanks to PH's successful effort to make it a
felony to return an ink cartridge to a retail store in 49 states) we believe
this new approach will add significantly to PH's bottom line.
Ergonomic Factors: PH's ergonomics
team has discovered that many humans prefer reading light colored lettering
on a dark background. PH is modifying all of its printer drivers to set the
default print mode for all ink jet and laser devices to "inverted" print
mode, which prints easy to read jet black pages all the time. Consumers who
prefer dark ink on white paper can follow a simple set of 400 instructions
in (currently available in Hungarian and Japanese) to override the new
printer settings.
Self Service Supplies: New web based
technologies allow the latest generation of PH printers to request a credit
card number during installation and set-up. The devices can then "help
themselves" by automatically and randomly purchasing inordinately large
supplies of ink, toner and other expendables from PHshopping.com at full
retail price.
Partnerships/Joint Ventures:
PH is investigating a variety of potential partnerships to extend and
leverage our leadership in ink and cartridge technologies. These include
potential direct investments in the pen and rubber stamp industry, as well
as a review of allied technologies such as pencils.
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