Corporate Brand Management is currently considering two distinct approaches to push our brand to even greater heights:
- Phase One: Invert is a powerful, simple message, but amazingly we've
found that some people just "don't get it". To address this issue we
intend to print a small explanation of the "invert" campaign at the bottom of every
print and television ad. In addition, to reach even more people, we
are investigating a number of dynamic new media channels, including pop-up ads,
milk cartons, blimps, and smoke signals.
- Phase Two: Review the need to make major changes to the company's brand. This includes the possibility of making minute changes in our logo or color scheme with the guidance of exorbitantly priced consultants. Spearheading this radical approach is a committee consisting of top brand management, communications and advertising experts. They will work with renowned Marin County based new age communications company Yoko Yamamoto Partners. Mr. Yamamoto is known worldwide as the inventor of the color mauve and will be leading the redesign effort personally.